Rachel Szabo is the Co-Founder of BTS (Behind-The-Scenes) Group, a brand strategy, design, and consumer products agency, which designs and activates innovative merchandise strategies that connect people with brands in meaningful ways. Rachel’s experience has put her in a unique position to fully engage and forge a path in the ever-changing landscape of e-commerce, consumer product development, brand building, digital content and influencer marketing growth. She was the Senior Director of Merchandising and E-Commerce at Fullscreen Media (acquired by Otter Media, a subsidiary of AT&T’s WarnerMedia), where she oversaw the merchandising, licensing, and consumer product design for Fullscreen’s portfolio of digital influencers and celebrities, with both live touring and digital integrations. Rachel has been successful in tackling the modern challenges of commerce and developing profitable revenue and business opportunities for creators and brands by leveraging their popularity and engagement across digital platforms.

Her career first began 13 years ago in retail sales and visual merchandising at Limited Brands and EXPRESS in Ohio, which is where she’s from. She moved to Los Angeles, CA post-graduation and continued in her career as a fashion apparel and accessories buyer at BCBGMAXAZRIA, followed by a buyer at Adriano Goldschmied (AG Jeans), and later as Director of E-Commerce at tech content discovery platform, Tapiture.

Rachel is a compassionate leader dedicated to empowering and mentoring staff and partners. She is committed to helping people and businesses realize their potential with an individualized approach to achieve a desired outcome. She finds the intersection of art and science utterly fascinating and this has been the breeding ground of creativity and innovation for Rachel. She brings this unique lens into her work and her personal life.

On a personal level, Rachel is an advocate for education, health and wellness, and environmental sustainability. She wholeheartedly believes that anyone can heal themselves through food and nutrition, breathwork, movement, and meditation. She’s a believer because she has experienced this firsthand!